Japan has the 3rd largest GDP worldwide, and a population of over 125 million. Moreover, Japanese consumers love European brands. Does it sound sound interesting?
The EU-Japan Centre for Industrial Cooperation is holding a webinar on 'Marketing Challenges when Targeting the Japanese Market', as part of their "About Japan" webinar series. The webinar will take place on the 29th of March and you can already register here.
In this webinar you will discover:
- The 5 key success factors to marketing in Japan;
- General characteristics and segmentation of Japanese consumers;
- Product development for Japan;
- Effective consumer marketing activities.
Don't miss it!