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What we do

Trade Promotion Europe is an active and effective community of European trade promotion professionals united in a common purpose.

Engagement with European Institutions

Trade Promotion Europe engages constructively with the EU institutions in the following ways:

  • To have recognised status as a key consultative partner, reflecting the views and needs of members as one voice, in order to ensure policies are supportive of exporting companies of all sizes
  • Contribute formal upstream input and suggestions in relation to instruments designed to support SMEs’ internationalisation
  • Partner with EU Institutions on the design and implementation of Trade Promotion activities

Trade Promotion Europe is a member of:

  • The Business Advisory Group of Global Gateway
  • Domestic Advisory Group of 10 FTAs confirmed
  • Civil Dialogue Groups DG for Agriculture and Rural Development
  • DG for International Partnerships network of business organisations

20240207 – Brussel – 20240207 Brussels Belgium: Global Gateway for Exporting Small and Medium Enterprises Fit; Global Gateway; Trade promotion Europe 20240307135812 ID/ Lieven Van Assche

Collaboration between members

 TPE fosters value added collaboration between members through:

  • Sharing best practices and approach on supports, trends, opportunities and key challenges
  • Disseminate early information in relation to EU projects and funds, relevant to TPOs companies and possibly joint collaboration
  • Training and education programmes
  • High profile events

Our members form a collective network that provides unique insight and knowhow to support the internationalisation of European businesses. Being a Trade Promotion Europe member gives them access to this combined expertise and in the loop when it comes to strategic decision-making.

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We keep our members up to date on issues relating to the implementation of European policies impacting trade promotion by disseminating information through our website and our newsletter.

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We provide our members with unique insight on European trade issues through special studies and surveys.

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We organise internal and external meetings to share knowledge and develop our professional network. This includes regular meetings among the CEOs of our members, training seminars and conferences.

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We develop and carry out projects in the shared interest of members. This includes responding to European Union tenders and proposals.

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We establish working groups for specific trade promotion issues of interest to our members.

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We maintain a constant dialogue with the European Commission’s policy making institutions with the goal of streamlining policies impacting trade promotion and supporting the internationalisation of small- and medium-sized businesses across the European Union.

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We communicate our members’ views, insights and concerns to relevant European institutions and key stakeholders. Our goal: greater synergy across Europe in supporting the internationalisation of European business.

Our Committees

Currently, TPE has three committees: the Agrifood Promotion Committee (APC), the Institutions Committee (IC), and the Collaboration Committee (CC).

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APC – Agrifood Promotion Committee

The Agrifood Promotion Committee of TPE is the official stakeholder representing European organisations active in agrifood promotion and is responsible for all agrifood-related initiatives and decisions taken by TPE. The APC began work in January 2020.

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IC – Institutions Committee

The main efforts of the Committee are:

  • Keeping TPE members up to date about ongoing or proposed EU projects, programmes and events worldwide
  • Coordinating the views of TPE members in joint communications to the EU institutions
  • Contributing to EU policy on the internationalisation of SMEs
  • Communicating the role TPE members play in supporting European SMEs, both at home and abroad, to relevant EU institutional stakeholders

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CC – Collaboration Committee

The Collaboration Committee develops, promotes and implements collaborative projects among TPE members.

The core activities of the Committee include:

  • TPO benchmarking and exchange of best practices through surveys, forums and publications
  • Supporting TPE members in joint responses to tenders and requests for proposals from EU and other donors for trade promotion and development projects