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Who we are

No one is as strong as everyone together. By collaborating with one another, we are creating new synergies to help Europe realise its trade potential. Our community is a forum for ideas, for learning and for exchanging information so that our members can serve their stakeholders better: from Europe’s 25 million small- and medium-sized enterprises to the European Union’s policy making institutions.

Trade is the driving force in Europe’s economy and is the raison d’être of the European Union. Promoting Europe’s goods and services at the local, national and international level is crucial to collective development and growth. We help foster dialogue with EU institutions, and serve as a trusted partner in the implementation of Europe’s trade promotion policies.

We are the bridge between Europe’s trade goals and businesses seeking to export. We have joined together to collectively support European policy at the EU, national and local levels. To promote Europe’s commercial goals while serving our exporters requires one voice to translate ideas into action and policy into practice. Trade Promotion Europe is that voice.

How it all began

Founded on October 31, 2018, the Trade Promotion Europe (TPE) aims to promote the interests of European trade promotion organisations (TPOs) in dialogue and collaboration with European institutions and other competent authorities.

An international non-profit organisation (AISBL) defined by Belgian law, TPE was established by 12 European TPOs from 10 EU member states. To see the current list of members, go to our members’ page.

Objectives

01

Promote and represent our members across Europe

The trade promotion organisations that make up TPE all have one thing in common: they aim to boost the international success of enterprises and – in doing so – overcome similar challenges.

To promote and represent their interests on a European level:

  • We introduce and explain our members’ points of view, insights and concerns to European institutions and other competent authorities. The main message: a plea for greater synergy across Europe when it comes to support instruments for SME internationalisation.
  • We maintain a constant dialogue with Europe’s main political and socioeconomic institutions with the goal of streamling SME internationalisation support across the EU.
02

Foster and enable ever-closer collaboration

Trade promotion organisations are crucial to boosting the EU’s economic development and growth through international trade. But they can accomplish so much more by working closely together with each other as well as with European institutions.

To nurture these collaborations:

We develop and carry out projects in the shared interests of our members. These projects include responding to EU calls for tender or proposal.

We organise internal and external meetings to share knowledge and boost networking. Initiatives range from seminars and conferences to any type of event capable of supporting both our purpose and our members’ interests.

STRUCTURE

Tonia Van de Vyver - FIT
Tonia Van de Vyver - FIT
President
FIT - Belgium
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Tonia Van de Vyver - FIT
President
FIT - Belgium
Tonia has more than 25 years of experience heading the foreign offices of Flanders Investment & Trade in Europe, Asia and North America and has a deep understanding of how to assist small- and medium-sized enterprises in third markets. Since January 2022, she is head of the FIT office in The Hague, The Netherlands, following six years in Brussels representing FIT at the Belgian Permanent Representation to the European Union, where she followed European Commission programs related to the internationalisation of SMEs. She has been an active participant in the dialogue between the European TPOs and the Commission. She initiated and managed the establishment of TPE, serving as its first president and was re-elected to a second term in 2020.
Philippe Yvergniaux
Philippe Yvergniaux
Vice-President
Business France
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Philippe Yvergniaux
Vice-President
Business France
Philippe has served as director of international cooperation at Business France since 2015. In this role, he is charged with leading efforts to develop partnerships with trade and investment promotion agencies throughout the world and, when relevant, provide them with technical assistance. Prior to that, he worked 10 years for the Invest in France Agency (IFA) as head of operations for North America (2009-2015) and the British Isles (2005-2009). Philippe served as CEO of NFX, the IFA regional partner representing the Nord-Pas-de-Calais Region, from 1998 to 2005. From 1993 to 1998, he was director for international projects at Ouest-Atlantique, the IFA partner for Western France.
Vasso Kyrkou
Vasso Kyrkou
Board Member
Enterprise Greece
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Vasso Kyrkou
Board Member
Enterprise Greece
Vasso is the general director of communications, marketing & stakeholder relations at Enterprise Greece, where she has worked for more than 20 years. An experienced communications professional, Vasso has an extensive track record of designing and implementing international stakeholder engagement and communication strategies. Prior to joining Enterprise Greece, Vasso served in various communication roles in the private sector, mainly related to shipping, IT and education. She is also currently vice president of the ANIMA Investment Network.
Anne Lanigan
Anne Lanigan
Board Member
Enterprise Ireland
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Anne Lanigan
Board Member
Enterprise Ireland
Anne joined Enterprise Ireland in 2003 and has held a number of management positions, including director of their Tokyo office and more recently head of Enterprise Ireland’s Brexit Unit. She has been a driver of change within the organisation and a key architect of Enterprise Ireland’s proprietary Client Engagement Model. A mechanical engineer by training, Anne spent eighteen years in the private sector before joining Enterprise Ireland. Appointed regional director for the Eurozone in June 2018, Anne is responsible for Enterprise Ireland’s activities across the Eurozone, which are focused on increasing export growth into these markets.
Anton Buttigieg
Anton Buttigieg
Board Member
Trade Malta
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Anton Buttigieg
Board Member
Trade Malta
Anton is Chief Executive Officer at TradeMalta. He has held this position since TradeMalta’s inception in 2015 as a public-private partnership between the Government of Malta and the Malta Chamber of Commerce. Under his leadership, the organisation has actively promoted business and internationalisation opportunities to extend Malta’s reach to new markets in Sub-Saharan Africa and Southeast Asia. An economics graduate, Anton held various senior managerial posts in the private sector before joining TradeMalta.
Georgios-Ilias Belidis
Georgios-Ilias Belidis
Secretariat
Greece
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Georgios-Ilias Belidis
Secretariat
Greece
Georgios has a background in communication and advocacy issues, and has coordinated economic and community development projects in Southeast Europe and the U.S. Prior to joining TPE, Georgios worked in various international and non-profit organisations, as well as in the private sector. He holds a master’s degree in international relations.
Jon Salegi Martija
Jon Salegi Martija
Intern
TPE Belgium
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Jon Salegi Martija
Intern
TPE Belgium
Jon joined TPE from the Basque Country, Spain, as part of the BEINT Programme, organised by Basque Trade & Investment. He is an international relations graduate, and holds a master’s degree in international security, intelligence and strategic studies.
Carolina Bártolo
Carolina Bártolo
Marketing Intern
TPE Belgium
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Carolina Bártolo
Marketing Intern
TPE Belgium
Carolina joined as part of the Portugal Global - Trade & Investment Agency (AICEP) project agreement with TPE. She holds degrees in cultural & media studies and marketing management, and is particularly focused on projects in different multicultural environments.

Acknowledgment

The Trade Promotion Europe is more than just an association, it is a team effort. Therefore, we would like to thank our TPOs for their ongoing financial and in-kind contributions:

Strategic Supporters:

  • Strategic Support Tier 1: AWEX -Agence wallonne à l’Exportation et aux Investissements étrangers, Business France, Hub.Brussels, ICEX España Exportación e Inversiones
  • Strategic Support Tier 2: Enterprise Ireland
  • Strategic Support Tier 3: ACCIÓ -Agència per la Competitivitat de l’Empresa, Spirit Slovenia

In-kind contributions:

  • Website created by Enterprise Lithuania
  • Paper flyers manufactured and distributed by ICEX España Exportación e Inversiones
  • Secretariat administration (2018 – 2022), Rebranding of Association and Communications tools provided by Enterprise Greece
  • Office space and support facilities provided by Flanders Investment & Trade
  • Yearly intern provided by AICEP Inov Contacto Internship Programme
  • Yearly intern provided by Basque Trade & Investment Internship Programme (BEINT)