Who we are

Trade Promotion Europe is the European association representing the Trade Promotion Organisations and Agrifood Promotion Organisaitons of Member States to the EU institutions and Stakeholders.

Trade Promotion Organisations are responsible to support the internationalisation of their national companies, in the EU Single Market or overseas. The Agrifood Promotion Organisations are responsible for the promotion in the EU Single market and in third countries’ markets of their national agri-food businesses. Typically TPOs and APOs are mandated by their national government or stakeholders in their mission.

Our members offer a variety of services to European companies, including capacity building for internationalisation, information and competitive intelligence, promotion services, as well as investment services.

No one is as strong as everyone together. By collaborating with one another, we are creating new synergies to help Europe realise its trade potential. Our community is a forum for ideas, for learning and for exchanging information so that our members can serve their stakeholders better: from Europe’s 25 million small- and medium-sized enterprises to the European Union’s policy making institutions.

Trade is the driving force in Europe’s economy and is the raison d’être of the European Union. Promoting Europe’s goods and services at the local, national and international level is crucial to collective development and growth. We help foster dialogue with EU institutions, and serve as a trusted partner in the implementation of Europe’s trade promotion policies.

We are the bridge between Europe’s trade goals and businesses seeking to export. We have joined together to collectively support European policy at the EU, national and local levels. To promote Europe’s commercial goals while serving our exporters requires one voice to translate ideas into action and policy into practice. Trade Promotion Europe is that voice.

Get to know TPE

MISSION

The mission of Trade Promotion Europe is to empower European Trade Promotion Organisations to optimise internationalisation support for their exporting companies by engaging as one voice with the EU Institutions and stakeholders and facilitating effective collaboration between members.

VISION

The vision of Trade Promotion Europe is that every internationally ambitious company in the European Union can reach its full export potential, irrespective of its size within and outside the Single Market.

VALUES

Sustainable Growth

Collaboration

Inclusion

Accountability

Making a difference

What makes us unique?

TPE members are all dedicated to the internationalisation of SMEs. Supporting SMEs to expand into international markets through trade promotion activities is their core business.

What makes us unique is that many of our members have both offices in their Member State as the first contact point for SMEs as well as a network of offices throughout the EU and in third countries. No other network provides such a fully integrated geographic coverage.

At the moment, our TPOs combined have 86 offices in their own Member States and 609 offices abroad. 157 offices support intra-EU trade and 452 offices support trade in third countries.

Our network brings together more than 7000 full-time staff members.

Objectives

Promote and represent our members across Europe

The trade promotion organisations that make up TPE all have one thing in common: they aim to boost the international success of enterprises and – in doing so – overcome similar challenges.

To promote and represent their interests on a European level:

We introduce and explain our members’ points of view, insights and concerns to European institutions and other competent authorities. The main message: a plea for greater synergy across Europe when it comes to support instruments for SME internationalisation.
We maintain a constant dialogue with Europe’s main political and socioeconomic institutions with the goal of streamling SME internationalisation support across the EU.

Foster and enable ever-closer collaboration

Trade promotion organisations are crucial to boosting the EU’s economic development and growth through international trade. But they can accomplish so much more by working closely together with each other as well as with European institutions.

To nurture these collaborations:

We develop and carry out projects in the shared interests of our members. These projects include responding to EU calls for tender or proposal.

We organise internal and external meetings to share knowledge and boost networking. Initiatives range from seminars and conferences to any type of event capable of supporting both our purpose and our members’ interests.

Our Members

STRUCTURE

Anne Lanigan

President

Enterprise Ireland

Anne Lanigan

President

Enterprise Ireland

Anne joined Enterprise Ireland in 2003 and has held a number of management positions, including director of their Tokyo office and more recently head of Enterprise Ireland’s Brexit Unit. She has been a driver of change within the organisation and a key architect of Enterprise Ireland’s proprietary Client Engagement Model. A mechanical engineer by training, Anne spent eighteen years in the private sector before joining Enterprise Ireland. Appointed regional director for the Eurozone in June 2018, Anne is responsible for Enterprise Ireland’s activities across the Eurozone, which are focused on increasing export growth into these markets.

Anton Buttigieg

Vice-President

Trade Malta

Anton Buttigieg

Vice-President

Trade Malta

Anton is Chief Executive Officer at TradeMalta. He has held this position since TradeMalta’s inception in 2015 as a public-private partnership between the Government of Malta and the Malta Chamber of Commerce. Under his leadership, the organisation has actively promoted business and internationalisation opportunities to extend Malta’s reach to new markets in Sub-Saharan Africa and Southeast Asia. An economics graduate, Anton held various senior managerial posts in the private sector before joining TradeMalta.

Jan Offner

Board Member - Treasurer

Flanders Investment & Trade

Jan Offner

Board Member - Treasurer

Flanders Investment & Trade

Mr. Jan Offner is the Economic and Commercial Counsellor for the Flanders Region at the Belgian Permanent Representation to the EU. Since 1997, he has been consulting Belgian companies about growing their business overseas. His trail of service goes from Dallas, Chicago and New York to Stuttgart, Paris, London and Brussels. Prior to his career in government, he managed the international operations of a US based environmental engineering company in the water sector. He holds a degree in Business Administration from the University of Ghent and a Master’s degree in International Marketing from the University of Alabama.

Vasso Kyrkou

Board Member

Enterprise Greece

Vasso Kyrkou

Board Member

Enterprise Greece

Vasso is the general director of communications, marketing & stakeholder relations at Enterprise Greece, where she has worked for more than 20 years. An experienced communications professional, Vasso has an extensive track record of designing and implementing international stakeholder engagement and communication strategies. Prior to joining Enterprise Greece, Vasso served in various communication roles in the private sector, mainly related to shipping, IT and education. She is also currently vice president of the ANIMA Investment Network.

Marta Valero San Paulo

Board Member

ICEX Spain

Marta Valero San Paulo

Board Member

ICEX Spain

Marta Valero is a Spanish State Economist and Trade Expert, currently working as Director of Institutional and Business Cooperation in ICEX. She has extensive experience in the field of internationalization and export finance. Before joining ICEX, Marta has held different posts at the Ministry of Industry, Trade and Tourism and at the Ministry of Economy. With an academic background specialized in economics and international trade, Marta also has studies of corporate governance and financial sustainability.