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Who we are

No one is as strong as everyone together. By collaborating with one another, we are creating new synergies to help Europe realise its trade potential. Our community is a forum for ideas, for learning and for exchanging information so that our members can serve their stakeholders better: from Europe’s 25 million small- and medium-sized enterprises to the European Union’s policy making institutions.

Trade is the driving force in Europe’s economy and is the raison d’être of the European Union. Promoting Europe’s goods and services at the local, national and international level is crucial to collective development and growth. We help foster dialogue with EU institutions, and serve as a trusted partner in the implementation of Europe’s trade promotion policies.

We are the bridge between Europe’s trade goals and businesses seeking to export. We have joined together to collectively support European policy at the EU, national and local levels. To promote Europe’s commercial goals while serving our exporters requires one voice to translate ideas into action and policy into practice. Trade Promotion Europe is that voice.

How it all began

Founded on October 31, 2018, the Trade Promotion Europe (TPE) aims to promote the interests of European trade promotion organisations (TPOs) in dialogue and collaboration with European institutions and other competent authorities.

On March 21st, 2019, official operations started upon receiving formal approval from the Belgian Ministry of Justice and the publication of our statutes in the Belgian Official Journal.

An international non-profit organisation (AISBL) defined by Belgian law, TPE was established by 12 European TPOs from 10 EU member states. To see the current list of members, go to our members’ page.

Objectives

01

Promote and represent our members across Europe

The trade promotion organisations that make up TPE all have one thing in common: they aim to boost the international success of enterprises and – in doing so – overcome similar challenges.

To promote and represent their interests on a European level:

  • We introduce and explain our members’ points of view, insights and concerns to European institutions and other competent authorities. The main message: a plea for greater synergy across Europe when it comes to support instruments for SME internationalisation.
  • We maintain a constant dialogue with Europe’s main political and socioeconomic institutions with the goal of streamling SME internationalisation support across the EU.
02

Foster and enable ever-closer collaboration

Trade promotion organisations are crucial to boosting the EU’s economic development and growth through international trade. But they can accomplish so much more by working closely together with each other as well as with European institutions.

To nurture these collaborations:

We develop and carry out projects in the shared interests of our members. These projects include responding to EU calls for tender or proposal.

We organise internal and external meetings to share knowledge and boost networking. Initiatives range from seminars and conferences to any type of event capable of supporting both our purpose and our members’ interests.

STRUCTURE

Anne Lanigan
Anne Lanigan
President
Enterprise Ireland
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Anne Lanigan
President
Enterprise Ireland
Anne joined Enterprise Ireland in 2003 and has held a number of management positions, including director of their Tokyo office and more recently head of Enterprise Ireland’s Brexit Unit. She has been a driver of change within the organisation and a key architect of Enterprise Ireland’s proprietary Client Engagement Model. A mechanical engineer by training, Anne spent eighteen years in the private sector before joining Enterprise Ireland. Appointed regional director for the Eurozone in June 2018, Anne is responsible for Enterprise Ireland’s activities across the Eurozone, which are focused on increasing export growth into these markets.
Anton Buttigieg
Anton Buttigieg
Vice-President
Trade Malta
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Anton Buttigieg
Vice-President
Trade Malta
Anton is Chief Executive Officer at TradeMalta. He has held this position since TradeMalta’s inception in 2015 as a public-private partnership between the Government of Malta and the Malta Chamber of Commerce. Under his leadership, the organisation has actively promoted business and internationalisation opportunities to extend Malta’s reach to new markets in Sub-Saharan Africa and Southeast Asia. An economics graduate, Anton held various senior managerial posts in the private sector before joining TradeMalta.
Jan Offner
Jan Offner
Board Member - Treasurer
Flanders Investment & Trade
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Jan Offner
Board Member - Treasurer
Flanders Investment & Trade
Mr. Jan Offner is the Economic and Commercial Counsellor for the Flanders Region at the Belgian Permanent Representation to the EU. Since 1997, he has been consulting Belgian companies about growing their business overseas. His trail of service goes from Dallas, Chicago and New York to Stuttgart, Paris, London and Brussels. Prior to his career in government, he managed the international operations of a US based environmental engineering company in the water sector. He holds a degree in Business Administration from the University of Ghent and a Master’s degree in International Marketing from the University of Alabama.
Vasso Kyrkou
Vasso Kyrkou
Board Member
Enterprise Greece
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Vasso Kyrkou
Board Member
Enterprise Greece
Vasso is the general director of communications, marketing & stakeholder relations at Enterprise Greece, where she has worked for more than 20 years. An experienced communications professional, Vasso has an extensive track record of designing and implementing international stakeholder engagement and communication strategies. Prior to joining Enterprise Greece, Vasso served in various communication roles in the private sector, mainly related to shipping, IT and education. She is also currently vice president of the ANIMA Investment Network.
Marta Valero San Paulo
Marta Valero San Paulo
Board Member
ICEX Spain
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Marta Valero San Paulo
Board Member
ICEX Spain
Marta Valero is a Spanish State Economist and Trade Expert, currently working as Director of Institutional and Business Cooperation in ICEX. She has extensive experience in the field of internationalization and export finance. Before joining ICEX, Marta has held different posts at the Ministry of Industry, Trade and Tourism and at the Ministry of Economy. With an academic background specialized in economics and international trade, Marta also has studies of corporate governance and financial sustainability.
Pascale Rouhier
Pascale Rouhier
Secretary-General
TPE Belgium
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Pascale Rouhier
Secretary-General
TPE Belgium
Pascale Rouhier has more than 20 years of experience managing European Trade Associations in Brussels, with a strong focus on trade. With an academic background in international trade law and economics, Pascale started a career in Brussels working for different European Trade Associations representing traders in agri-food products. She specialized in EU public and governmental affairs through her different positions, still with a strong focus on trade policy. Before joining Trade Promotion Europe, Pascale worked for CELCAA, the EU platform representing the Trade in agri-food products, and EUROMCONTACT, the European association representing the medical devices’ contact lens and lens care products.
Jon Salegi Martija
Jon Salegi Martija
Intern
TPE Belgium
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Jon Salegi Martija
Intern
TPE Belgium
Jon joined TPE from the Basque Country, Spain, as part of the BEINT Programme, organised by Basque Trade & Investment. He is an international relations graduate, and holds a master’s degree in international security, intelligence and strategic studies.

Acknowledgment

The Trade Promotion Europe is more than just an association, it is a team effort. Therefore, we would like to thank our TPOs for their ongoing financial and in-kind contributions:

Strategic Supporters:

  • Strategic Support Tier 1: AWEX – Agence wallonne à l’Exportation et aux Investissements étrangers, Business France, Flanders Investment & Trade, hub.brussels, ICEX España Exportación e Inversiones
  • Strategic Support Tier 2: Enterprise Ireland
  • Strategic Support Tier 3: ACCIÓ – Agència per la Competitivitat de l’Empresa, Spirit Slovenia

In-kind contributions:

  • Website sponsored by Enterprise Greece
  • Paper flyers manufactured and distributed by ICEX España Exportación e Inversiones
  • Secretariat administration (2018 – 2022), Rebranding of Association and Communications tools provided by Enterprise Greece
  • Office space and support facilities provided by Flanders Investment & Trade
  • Yearly intern provided by AICEP Inov Contacto Internship Programme
  • Yearly intern provided by Basque Trade & Investment Internship Programme (BEINT)